53 Degrees Asia Pacific

53 Degrees Asia Pacific is rated 3 out of 5 in the category wine and spirits. Read and write reviews about 53 Degrees Asia Pacific. 53 Degrees is a brand management company based in Singapore. We provide brand owner representation and full brand management services. Established in 2018, we are the appointed principle of Rong Tai He Maotai in Asia Pacific, Europe, Middle East and Africa. Committed to deliver high quality and authentic baijiu to the global market, our mission is to tell the true story of Maotai, its history and culture, one bottle at a time. OUR STORY The birth of 53 Degrees came about when a group of creative-minded entrepreneurs from diverse backgrounds in wine & spirits, business development and information technology joined forces in search of authentic baijiu in China. Their journey led them to Maotaizhen – home of the world’s most valuable spirit - where they had the honour and privilege to meet the 6th generation descendant and current brand owner of Rong Tai He to discover the true origin of Maotai. OUR PARTNERSHIPS Combining the heritage and tradition of baijiu with modern and new age trends, our plan is to increase the global footprint of Rong Tai He outside of China through strategic partnerships in the global travel retail market. Focusing mainly on key locations with high Mainland China traveler footfall, Rong Tai He has partnered with top travel retail distributor, Gebr. Heinemann and will be seen on the shelves of duty-free shops across Asia Pacific, Europe and Middle East in 2019. Plans are already underway to collaborate with local domestic partners across the globe for ground activation and direct consumer experience to introduce cocktail versions of Rong Tai He as well as delectable food-pairing menus. At 53 Degrees, innovation never stops. Message us at [email protected] for more details.