Westhill Consulting, TRAVEL & TOURS, INC.

Westhill Consulting, TRAVEL & TOURS, INC. is located in Woodlands, Singapore on MND Complex, Tower Block Singapore 069110. Westhill Consulting, TRAVEL & TOURS, INC. is rated 5 out of 5 in the category travel services in Singapore. Westhill SEO Consulting Westhill SEO Consulting Background Check Rules for Consumer Protection Going beyond FCRA in protection for consumers If you are a job applicant in California, you should be aware of the additional rights that you have under state law. If you live in a different state from California, you should check the laws in your home state. California background check law provides such greater protections than federal law that attorneys often refer to it as FCRA on steroids. If you are applying for a job in California, it is important for you to know the extra benefits you have from state law. California background check law steps up where FCRA falls short California law addresses two significant loopholes in federal law. First, if the employer conducts the background check ‘”in-house,” the notice and consent provisions do not apply. Second, when an employer rejects an applicant citing a basis other than the background check, it is not required to provide an applicant with the information necessary to obtain a copy of the report. In each of these cases, the applicant does not have the ability to check information contained in the report and correct it. This can create a situation where erroneous information prevents an applicant from obtaining employment for years. California law seeks to amend this situation by requiring that: Applicants have the right to notice and consent even when an employer conducts the background check itself. Individuals who are subject to employment screening are able to obtain a copy of the background check regardless of whether an employer took an adverse action. California is not the only state to pass laws that protect applicants. If you are going to be applying for a job, you owe it to yourself to check the laws in your state to see what protections they provide, before you start the application process. You should also research where to look up public criminal records online and then check to see what comes up in the report. Limiting the use of credit checks by employers Recently, California joined several other states in limiting employers’ use of credit checks for hiring purposes. A credit check on a prospective employee is out of bounds unless the position: Is managerial Is within the California Department of Justice Involves law enforcement Requires regular access to consumers’ personally identifying information Places the employee in a position as signatory for a company’s bank accounts and financial transfers Provides access to confidential or proprietary information Involves regular access to company cash equal to or greater than $10,000 Contact a lawyer who knows your rights regarding background checks. California and other states’ laws provide greater safeguards against background checks than does the federal Fair Credit Reporting Act. If you have questions about how an employer handled a background check, you should check with an attorney to see if you have cause. Many lawyers will review the case for free and then proceed with legal action without any initial cost to you. Posted in Background Check Laws Tagged background check information, FRCA, job applicant protections Pay Per Click Marketing Pay-Per-Click Advertising (PPC) is the act of paying someone to list advertisements for your business in the major search engines. These ads are the sponsored ads that show up on the top and bottom of the page, above and below the organic listings, when looking at the results of a search. PPC campaigns are very popular because they are a great way to gain exposure online fast! When running a PPC campaign, the position where the ads show is based on a bidding system. Pay-Per-Click is paid advertising from Google and each advertiser puts in the amount they want to pay for their ads. The bid amount determines how high their ad will show. Ads with higher bids are placed at the top. When a visitor clicks on the ad, the advertiser is charged their bid amount for that click. Once a visitor decides to click on an ad, they are redirected to a website. Since each click costs money, every click will reduce the advertiser’s budget by the bid amount. Pay-Per-Click advertising is strongly recommended for ecommerce, lead generation, and local business websites. For these websites, conversion tracking can be implemented to measure the effectiveness of a campaign. A conversion is when an ad click results in a visitor completing a valuable action such as purchasing a product from your website, or signing up to learn more information on your contact us form. Phone calls from the ad can also be tracked, giving an overall picture of the campaign ROI. The site owner can track if a form is filled out on their website, with valuable information for a new lead. Each keyword should have it’s own ad and be tracked for effectiveness. Pay Per Click Services from St. Petersburg SEO Include: A Google Adwords Certified Consultant Creation of a Google PPC campaign to gain exposure on Google and it’s search network Competitive Keyword research to determine optimal keywords Enticing ad copy to bring qualified visitors to your site Conversion tracking (if applicable) Google analytics set up (if applicable) Website consulting Or, if you already have a PPC campaign created, many agencies offer Pay Per Click Management services. Pay Per Click management is when a Google Adwords Certified Consultant takes over the existing campaign, optimizes it, and then monitors the campaign on weekly basis. Monthly reporting should be included in this pay per click service. If you don’t run a PPC campaign effectively, you can use up your budget fast! Instead of it being a good marketing investment, it becomes a budget drain with very little return. It’s important for the person in charge of setting up and managing campaigns either be an experienced agency, or someone from within the business who has the training and knowledge to do it successfully. Posted in SEO WordPress Theme Custom Community 2 developed by Macho Themes